A single source of truth for all product related data and digital assets is mandatory to effectively corroborate consistent, accurate and timely information for communicating across multiple output channels such as websites, web-to-print catalogues, omni or multi-channel ecommerce, mobile applications, newsletters, email marketing, social media, and kiosks.
To be exceptional an organization needs a solution that allows frequent updates to a wide array of projects, brands, locations and channels that all have vastly different characteristics and attributes with new ones being thrown at you all the time.
The answer is an automated master data management process, eliminating the time spent on manual processes and allowing time to work on profitable business initiatives.