Blog, Announcement, News, and Updates
Pimcore Data Hub
Big news with Pimcore … again!Pimcore just announced the preview release of the Pimcore Data Hub to once again exceed their commitment to the Pimcore Community!This new tool provides a central graphical user interface (GUI) to transform and prepare data for input and output channels.Christian Kemptner (Marketing and Partner Manager…
What Media Affects the Consumer the Most?
Back in 2013, television was still the channel which drove the most consumer conversations, generating 37.4% of all paid-media driven conversations. Five years later, TV is no longer the top paid-media conversation starter, with its percentage share dropping to 31.6%. This is a huge drop in just 6 years.The internet…
Retail Marketers Move Towards Amazon
Amazon is growing at a shocking rate when it comes to digital ad revenue. However, at 4% share of digital ad revenue it’s still leagues behind Google, which takes up 37%, and Facebook who is at 20%. Amazon is expected to grow in the next two years to 7%, which…
Three Preventable Pitfalls Causing Low Sales Conversions
Who wins or loses in the online channel is determined by who best manages the shopping experience to make it seamless, fast and simple for everyone to find, compare, select then buy. Anything less and the customer leaves an empty shopping cart. The growing list of famous brands that are…
Something extraordinary is about to happen!
Imagine a thousand people lined up outside Target on Black Friday. At 6 AM the doors open as they all frantically rush in hunting for a specific item on their list. Some will find it. Several who find the product will pick it up, look at the label, the price…
Improving Page Speed Is Not A Top Priority For Marketers
Page speed is extremely important to marketing efforts. One second is all it takes for someone to exit your page, so if it’s taking 5-10 seconds to load you may have a problem. Akamai (formerly SOASTA) reported that peak load speed for desktop conversion rates is 1.8 seconds. For mobile,…
How Do Inc. 500 Executives Feel About Social Media
How do executives feel about social media? Well, as you can see they love it! With 96% of executives reporting that it is essential in building brand awareness. The study from University of Massachusetts Dartmouth also finds that the vast majority (84%) agree that being active on social media is…
The Most Difficult B2B Marketing Skill Sets to Hire For
A vast majority of B2B companies, around 92%, are finding it hard to hire great marketers. What skills are most desired in a marketer and difficult to find? It happens to be Marketing analytics according to a survey conducted by Spear Marketing GroupThis is alarming information since business is coming…
What haunts CMO’s and Brand Managers?
The marketing job keeps growing and expanding as the year's pass. They constantly take on new roles and redefine their industry. However, it isn’t as easy as they make it look and Brand Keys website wanted to explore the question “what keeps you up at night?” as a CMO and…
CoreShop Solutions LLC Secures Exclusive North American Sales and Marketing Rights for CoreShop eCommerce
SPECIAL NOTICE: CoreShop® 2.0.0 Release Notes Included CoreShop Solutions continues to execute on its promise to deliver end to end low cost and open source Digital Enterprise Solutions for Product Information Management (PIM), Digital Asset Management (DAM) Publishing and Website and eCommerce HOUSTON, TX – January 10, 2019 – CoreShop Solutions, LLC, today…
CoreShop Solutions Secures Exclusive North American Sales and Marketing Rights for Active Publishing
CoreShop Solutions continues to execute on its promise to deliver end to end low cost and open source Digital Enterprise Solutions for Product Information Management (PIM), Digital Asset Management (DAM) Publishing and Website and eCommerce HOUSTON, TX – November 26, 2018 – CoreShop Solutions, LLC, today announced that it has…
Social Media Continues to Dominate Email
It’s reported that the majority (53%) of marketers prefer to use social media thanks to the fact that social media is easy to use and extremely effective. Very few (25%) marketers surveyed report that social media is difficult to use. This is a major shift in how markets were ten…
PIM is the convergence of Product Management and Product Marketing
How much of our efforts are duplicated, lost or ignored trying to get the approved messaging of products and services to the right customer, department or vendor at the right time in the right place. The challenge is that each department, geography or brand uses their own means to store…
What does the richest person in the world know about data that you don’t?
Who wins or loses in the online channel (either B2C or B2B) is determined by who best manages the shopping experience to make it seamless, fast and simple for everyone to find, compare, select then buy. Anything less and the customer leaves an empty shopping cart. The growing list of…
Three Preventable Pitfalls Causing Low Sales Conversions
Why are 99% of your visitors not buying? When your boss finds out that 99% of your visitors aren't buying … what are you going to say and do? Having the right answer to this question could save your job. REGISTER FOR THE WEBINAR NOW AND INVITE YOUR BOSS! Author…