Ted Wichman recommends CSS Commerce

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Superior Communications is a B2B mobile accessories and service delivery that provides a complete range of mobile accessories and services to big communication companies across North America.

Read our Superior Communications Case Study here!

Benefits of Digital Asset Management

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Marketing today is about getting as much content in front of as many eyeballs in as many ways as possible. Or is it about getting the right content in the right form to the right people at the right time? Whatever your school of thought, Digital Asset Management helps you do just that and more. CMO’s top priorities are marketing ROI, customer retention, brand loyalty, positioning and differentiation and customer satisfaction. 

That’s a lot of highly level mumbo-jumbo but honestly, how can we work toward any of these top marketing priorities without being able to effectively control, repurpose, and measure what is the lifeblood of our marketing, our digital media and brand assets. 

You see, DAM makes it possible to make sure your busy sales reps and marketing partners can easily get the latest and greatest assets so they can work harder and smarter for you. It allows you to centralize, organize and tag assets from agency A and agency B so you know exactly what you have and where it is. DAM allows you to make sure your channel partners can access assets intended for their markets and not those they don’t need anyway. 

When you need an asset for a print brochure, PowerPoint presentation, webpage and Facebook posts, you can make sure you get the asset repurposed and convert it to the right format for each medium automatically. No thinking, no blinking, just click and download. Meanwhile, you can prepare and collaborate on entire collections of assets for your next campaign securely in the same location. 

Need to know what’s working for you? Who’s using your stuff? Where? And how? That’s easy. All the intel you need is in DAM 

Video Credits to: digitalassetmanage

Pimcore Data Hub – Open-Source CaaS – Early Preview

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Welcome to Pimcore Data Hub. Transform and prepare data for input and output channels. Easily access and configure your Data Hub in the user-friendly Pimcore admin panel. In this experimental early preview example, we will use Data Hub in conjunction with Pimcore’s web content management features. We will provide headless content as a service to frontends such as Vue or React for access via GraphQl’s query language. In our example, we have blog articles and blog categories which are managed in a structured way by using Pimcore data objects. By accessing Data Hub config, we can configure the endpoints we would like to use such as an app or partner website. The configurations performed in a comfortable graphical user interface. Let’s select the schema fields which we want to include in our endpoint. We will use the class attributes “title”, “text” and “assigned categories” for this blog article. Pimcore formatters and transformers allow us to set up transformations and prepare the data. We will use the “date formatter” and assign it to the date assigned to the article. This will return us the “day of the week” instead of the “Date”. Pimcore Data Hub also includes a preview which enables us to test our newly created API endpoint. We’ll use it to request the blog article with a specific ID and display the title, day of week and categories. Let’s perform a first test. A clear error message shows that for this endpoint, the read permissions are not sufficient to retrieve the desired data. After quickly changing the setting we can successfully retrieve all data for the newly created Schema. Let’s go back and have another look at the great flexibility which Data Hub’s transform features provide. By using the substring transformation feature, we can for example trim the value of text fields. Let’s limit it to 30 characters. After running the query again, we receive a new string called “shortened-text”. This string only includes the limited amount of characters. Thank you for watching this short introduction to the Pimcore Data Hub. Soon the universal tool for getting data in and out of the Pimcore platform, whether industry standard, proprietary or legacy. Deployable anywhere – on premise, private and managed cloud services and of course, free and open-source! 

Video credits to: Pimcore

How Digital Asset Management Maximizes Content Value

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So, Digital Asset Management today is becoming more and more important in organizations. And the reason for that is if you look at what’s happening out there in the market and what people are doing, the development and the volume of content that most organizations are delivering is growing exponentially.

Globally it’s said to be doubling every two years. So, what that means is if I have to develop lots and lots of content and my budget doesn’t go up, my resources don’t go up, I’ve got to do it all with the same and I’ve got all the different channels coming in.

You know, average people tend to work across 23 different channels, I now have to take the content I develop and get maximum value out of that particular content.So, how do I manage it so that it’s relevant for all different channels that I might work in?

How do I make sure that actually as a life cycle content through different campaigns and through different activities we want to do, we don’t lose stuff, we don’t have to go back and get stuff re-shot or rebuy stock imagery or whatever it is?

Actually, we’ve got an asset repository, a Digital Asset Management system where we can go and quickly find the assets and the information we need. And we can life cycle it in there so we get the biggest bang for our buck with each asset as it’s developed. 

What a DAM System Can Do for Your Organization

So, a Digital Asset Management system, what it really does for an organization is allow anyone within that organization, be it within marketing or be it within other areas of the business, to come in and very very quickly find the information in the assets and the information they need.

Whether that’s just to send to someone, whether to be used on a website or any e-commerce platform, what customers want is consistency. They want brand consistency.

They want to be able to easily recognize something they see in store as a same thing they saw on the website, the same thing that they saw on the advert. Traditionally that’s quite difficult for marketers to keep-up with different renditions, different versions needed for all these different channels and things like that.

So, having a DAM that can do things like automatically rendition stuff between different channels so they’re very very simple, very useable, is really key.

Being able to take that content that a lot of money has been spent to develop, and maximize value of that content, lifecycle that content and then, when that content is no longer relevant and needs to be pulled, being able to  simply and easily see where it’s been used, where it’s still live, where we need to pull that away from, you put marketers in control.

You put them in control of the assets they’ve spent so much time, effort and money developing and they can see you know what’s been used, what’s been effective and they can manage and control that and that for me is what DAM is all about. How do we drive the most value out of the content we develop and DAM enables that. So strong DAM really does give organizations that ability

Video credits to:Which-50 Media

Digital Asset Management Perspective on Trends

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Nick Felder on Digital Asset Management Trends

Hey everyone this is Jarrod Gingras from the Real Story Group coming to you from Henry Stewart DAM LA where it’s the final day of the conference. We’ve had a really good week so far and I’m here with Nick Felder from Coca-Cola and we’re gonna chat, just briefly about some trends you’re seeing being on the front lines working for one of the biggest, most complicated companies in the world.  From a DAM perspective, what are you seeing for trends as we approach the new year? Wow, going forward, I see this more and more with my colleagues and with friends I talk to in the business, the making of stuff is harder and harder to do without anticipating the management of the stuff because the better that stuff is managed, the more media it’s gonna find, the more screens it can be found on and more and more of those screens are throwing up data that go back and inform the thing you made in the first place. So, that little cycle is informing to me from what I see so much of platform architecture. RFP requirements going into things. It’s companies like us and agency partners are realizing production, the making of stuff, has gotten so complex that until they really invest in a platform where three years ago people would push it away like they’re not going to get to the apps, the API’s, all those other things they want to stand up data-driven creative. Most of that data-driven creative is going to be beyond them until they get their act together and get control of the stuff they’ve made already and continue to make. So Nick, when it comes to Digital Asset Management, what are the things you’re most worried about? What keeps you up at night? That’s a good question, there’s not a lot that actually keeps me up at night but when I look at where the industry is going? I definitely start to see more of a demarcation and an understanding, almost a respect for what DAMs can do and where we still need human involvement, right? A lot of people are… there’s a lot of fear out there for AI, bot culture, this kind of stuff and I think….so a couple of examples. For example, rights management that we do, there’s a lot that technology can ,but it’s only gonna get to about 80%. There’s never gonna solve for every use case, so there’s always room for some human brains to be applied. I think the same thing could be said for dynamic content delivery. The future of that may just be very retail oriented applications, functional applications. I think it’s much more challenging when you start getting into the space of emotionally resonant narrative storytelling. I think that’s it, that presents problems for dynamic content delivery that will probably never be addressed in my lifetime, going forward, so that stuff doesn’t keep me at night. It actually gives me confidence that there is I think a clear line what machines can do and where humans pick up the slack. 

Video Credits to: Henry Stewart