Content Management System (CMS) for ECommerce
A CMS is a software system to publish, edit, and change content, as well as to modify the visual appearance of content.
In the case of eCommerce, the primary source of content that feeds the master management system are the products for sale. It would be best if you considered some additional inputs more accurately describe the products being sold. Information such as a dataset that links a shopper to a shopping cart or a completed purchase would be needed.
The quality of your CMS depends on you, considering all the possible contingencies you intend to use the tool to manage. Every possible use case must be included in the planning process. Being too general in your approach will not get the job done, but being too granular will make the CMS over-complicated and difficult to maintain. You will have to strike a practical compromise. Usually, several general options are offered to cover the most common needs, with the possibility of including additional modules or plug-ins to extend or modify the CMS behavior to cover the exceptional requirements.
What is the value of a CMS?
- Perfect empowered platform that you can use to publish and personalize content for users
- Dedicated tool to rule based pricing calculator
- Realize lower organizational costs
- You can allow the CMS to Evolve as new use cases are discovered or created
- You can set up an online forum and let your customers tell you better ways to organize the CMS
Functionality a CMS can be broken down into these parts
Product Management using this typical data set:
- Product identifier, typically an SKU
- Nomenclature
- Pictures or videos
- A short narrative explanation of what it is
- Price if on sale
- Regular cost off the shelf
- Origin of part manufacture
- Information about whether the part is in stock or not such as when it will be restocked
- Options the product can be obtained with such as color, size, or any other varying characteristics of the item
An Ecommerce should also be automated to update the inventory in response to sales, returns, and new products. The CMS should also be editable by store personnel given access to the back end database as errors are discovered or additional explanations are needed in response to customer comments.
Customer Experience (CX) Process
A positive CX posture is an absolute necessity. You must have a process in place that:
- Gathers information on the customer in case a problem occurs and you have to settle any issues about the sale.
- Allows the customer to leave comments for customer service to follow up on immediately by responding while the customer is still in the store, or later after the customer leaves the store if the issue cannot directly be closed
- The dataset of information to be gathered, but contact information is critical, purchase data is essential, and a uniquely categorized trouble ticket or serial number must be assigned.
Coreshop CMS for ecommerce solutions:
CoreShop operates in a continuous process improvement environment, which means that everything we do is always being evaluated for how well it does its intended function. That’s why it’s essential as a customer to comment on anything you see that doesn’t meet your expectations. We will do everything within our capabilities to improve the process in question and send you a reply that tells you how your comment led to CoreShop being a better business partner with you.
