The short answer is yes, every B2B enterprise should be using e-commerce to expand their growth and simplify purchasing for their customers. Don’t believe us? Well, here’s five reasons you should incorporate e-commerce into your B2B enterprise.
- The Average B2B Buyer is Changing
As time goes on, the average age of a B2B buyer is getting closer and closer to someone who grew up with computers. This means their expectations for websites are higher and they find it easier to use a website to make purchases than through a sales rep.
Forrester’s The Death of a B2B Salesman claims that 68% of B2B buyer’s prefer doing business online instead of with a salesman. This paper also predicted that by 2020 one million sales reps will lose their jobs and be displaced. The times are changing and you’ll either be left behind or ahead of the curve.
- Payment Methods are Advancing and So Should You
Balancing a checkbook has become a lost art. It’s simply easier to swipe a debit or card that automatically deducts that amount from your account. Your B2B customers experience know this and so should you. By offering easy payment methods through your e-commerce website, you’ll be able to close deals quicker and never have to deal with a bounced check again.
- Paperwork Wastes Company Time
Implementing an e-commerce solution won’t only help your customers, but also your company. By having all of your transactions online, you’ll have a database that is easy to retrieve and seamlessly integrates into your accounting and data management software. This saves valuable time so your employees can focus on growing your business instead of maintaining it.
- Conversational Commerce is For B2B, Too
Conversational commerce has exploded in recent years with developments in voice recognition technology and products like the Amazon Echo. This B2C trend is quickly moving into the B2B space as well. To capitalize on this new way of purchasing products, you need an e-commerce solution for your customers to utilize. This technology can’t be ignored any longer in your marketing and overall business operations.
- Smart Purchasing
Similar to conversational commerce, purchasing has also exploded in recent years. An e-commerce solution will never miss a follow up with a client that regularly orders the same product at the same time every year. They’ll get an automated reminder that their stock is low and they need to place their next order to receive it before running out. This automation saves your company time and reduces mistakes that cause headaches for your valuable long-time customers.