Optimizing your page has a huge effect on your SEO, bounce rates, consumer trust, and just about every measure of a successful website. Here are five things you can do today to make your website load faster and run smoother.
Choose a Good Web Host
The first step to optimizing the speed of your site is always going to be having a good web host. Magento requires a dedicated server host, so cheap shared hosting will significantly slow your site down.
SiteGround is always a great option for web hosting. They offer 24/7 support for any issues you have, fast connections, and a secure platform all at affordable prices.
Set Up Your Content Delivery Network (CDN)
A Content Delivery Network is a way to deliver your content globally from various locations. This means if your main servers are located in New York, your customers in Japan can download your content from a local server instead of fetching it all the way from New York. By bringing your content closer to your customers the speed of your website will improve drastically. You can follow Magento’s guide on setting up a Content Delivery Network.
Enable Web Page Caching
Setting up a cache for your website will improve the experience for any of your repeat visitors. A cache stores your website on your users browser, so the next time they visit your site it loads faster. Your repeat customers will really appreciate the boost in speed.
Optimize Your Images
We understand you never want to sacrifice the image quality of your site. High quality pictures can be the difference between the look of an amateur site and a professional one. However, this doesn’t mean you can’t pay attention to the size of your image files. You can compress your image files without sacrificing quality, ensure the file format is appropriate for its purpose, and using best practices when embedding your photos into your site.
Uninstall All Extensions That Are Not In Use
Unused extensions will still load when your users pull up your site. This will slow down their experience and take up space on your hosting server. It also clogs up your user interface. Performing an audit of which extensions you actually use and removing all the unnecessary ones will always be worth your time.