One of the first steps most companies take in optimizing their e-commerce channels is hiring an e-commerce manager. As with any employee, you need to fully understand their role in order to hire the best candidate to fill the position. So, here are five key responsibilities any great e-commerce manager will be able to handle.
Manage All Consultants and Employees Interacting With Your E-Commerce Site
The primary responsibility of an e-commerce manager is ensuring cohesiveness and efficiency within all stakeholders for your e-commerce site. They will coordinate the strategies your marketing team wants to implement and the web developers creating those implementations. Any consultants you have for web design and development will be managed by an e-commerce manager. They will ensure all of the work being billed to your business is appropriate and accurate to what they are actually doing.
Create and Maintain Overall Site Plans
As a business owner, it is always great when you just have one point of contact for anything related to a specific aspect of your business. Your e-commerce manager will be this point of contact for anything related to your website. They will ensure your site is always running effectively and any requested changes are being implemented efficiently.
Utilize Analytics to Develop Marketing Strategies
Your e-commerce manager will keep an eye on your analytics to further optimize your website and overall marketing strategies. They’ll always have the most up to date data on how your website is performing based on specific user groups and your various e-commerce channels. You will always have someone to go to for updates on how your new strategies are performing and what impact any changes your team makes have on the bottom line.
Scheduling and Budgets
A successful e-commerce manager will know the exact budget and schedule for any projects related to your website. They will develop appropriate budgets and realistic schedules for any tasks you assign them. This will allow you to better plan out expenses and time frames for any projects you have. They’ll know if any consultant consistently runs over budget or creates unnecessary delays on time-sensitive projects.
Quality Control and Quality Assurance
Anyone who has run an e-commerce site has seen the very real potential for data to be improperly imported giving your users bad information. Your e-commerce manager will be responsible for assuring every piece of information your customers read is accurate and up to date. This has a huge impact on your customers overall trust in your brand. They will know that they will receive exactly what was advertised to them every single time.