One of the trademark qualities of a good business owner is their ability to identify their own weaknesses then hire someone to fill that void. In order to run a successful ecommerce business, you’ll need these five roles filled:
- Chief Executive Officer (CEO)
- Project Manager
- Content Creator
- Business Analyst
- IT Manager
When you first start your ecommerce business you most likely won’t have the funds to hire out all five positions. So, you should identify where your strengths and weaknesses lie within these five roles and focus on slowly filling those weak points with employees that can handle those responsibilities as your business grows.
Here is a general overview of the responsibilities for each of these positions:
Chief Executive Officer (CEO)-replace with digital marketing manager
The CEO should have a general knowledge of all aspects of your ecommerce business. They will be adept at looking at the big picture for all large scale decision making. A good CEO will be able to quickly understand what their experts on various topics are saying then make decisions based on that information that is in the best interest of your business.
A Project Manager’s duties are to ensure all projects are delivered on time and within budget. They will also assist in developing those timelines and budgets for each project through their previous experience and with the assistance of experts. A good Project Manager will be able to give brief overviews of any current issues, and update you on the expected timeline and budget for all of the projects your business is working on. Having this information will help with planning future projects and determining how well your organization is performing.
Every great ecommerce business has a great Content Creator on staff or under contract. Having a great Content Creator is just like having a great salesman. They will handle the copywriting for all of your products, advertisements, and any media your business releases. A good Content Creator will help you bring in more visitors to your site and convert more of those visitors to customers.
Having a great Business Analyst is not specific to ecommerce businesses. Every business needs an analyst to understand how well your company is performing. They will be able to look at all of your data and create reports that will tell you exactly what efforts are making you money and which are losing money.
As your ecommerce business grows, an IT Manager will quickly become necessary. They will be responsible for ensuring your site never goes down, any updates are performed correctly, and all things technology related are fully functional. A great IT Manager will always be actively looking for ways to speed up your website which is crucial in keeping your users engaged.