Magento open-source is a free to use enterprise e-commerce platform. As an open-source software, Magento can be customized to your exact needs. Whether that be a unique user dashboard, customized checkout options, intricate store themes, and just about any other customization you could want. By allowing this level of customization, Magento has quickly become the leading enterprise e-commerce platform.
The amount of customization Magento allows can quickly become cumbersome to new users, so here are five ways Magento will help you grow your business.
- Massive Community of Developers
Magento has one of the largest developer communities for open-source enterprise e-commerce platforms. With over 335,000 developers creating unique solutions to fit almost any need, there will rarely be a time you can’t find what you’re looking for. Even when you can’t find what you need, Magento has an active forum group where you can make requests for their developers to make the extension you’ve been looking for.
- Seamless Integration with Your Third-Party Softwares
As an open-source e-commerce platform, with the right developer Magento can be integrated into any third-party software you are currently using. This means you can integrate Magento seamlessly into your current workflow.
Magento can work alongside your Product Information Management (PIM) and Content Management Software (CMS) to display accurate content about your products. You can use this to create in-depth behavioral targeting automation to tailor your content to each customer’s needs.
- Magento Scales with You
Unlike most enterprise e-commerce platforms, Magento is just as good for small-medium sized businesses as it is for large enterprises. This comes from Magento’s endless options for customization to your needs. By creating a solution that grows with you, your e-commerce platform will never be a barrier for growth again. Instead, Magento naturally fuels your growth.
- Cost-Effective eCommerce
As a free, open-source software, Magento is easily the most cost-effective e-commerce platform. Not only can you use Magento throughout the life of your business saving time on learning new systems, it doesn’t even cost you anything. Instead of spending money on an out-of-the box solution that doesn’t quite fit your needs, you can choose to hire experienced developers to create the exact features you want directly inside Magento or just tuck that money away for a rainy day.
- In-Depth Data Analytics
Magento comes packed full of features for data analytics such as sales statistics, abandoned cart information, all of your product information, and so much more. This data is then transferred directly to your Master Data Management (MDM) and PIM software so you are always up-to-date and never looking at old information.
Magento’s abandoned cart information is really where their data analytics shine. By tracking users who abandon their carts, you will be able to follow up with them through email, PPC ads, banner ads, and video ads to bring them right back to your store.
Magento, The Number One eCommerce Platform
With features like these, it’s no wonder Magento has become the number one enterprise e-commerce platform. Through endless customization, Magento can be built for your exact needs. As your business grows, and your needs change, Magento will be right alongside you, ready for your next step.