How Digital Asset Management is Like a Grocery Store

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How is Digital Asset Management like a grocery store?

Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include photos, music, videos, animations, podcasts, and other multimedia content. 

Data asset Management helps organizations organize media for easier, more efficient accessibility. 

Watch the video above for an analogy of how digital asset management is similar to a grocery store.