Retail Marketers Move Towards Amazon

Amazon is growing at a shocking rate when it comes to digital ad revenue. However, at 4% share of digital ad revenue it’s still leagues behind Google, which takes up 37%, and Facebook who is at 20%. Amazon is expected to grow in the next two years to 7%, which compared to the competition is huge.

Major retailers are planning to increase their ad spend on Amazon by 25% this year. The reason for this is pretty obvious since Amazon out preforms facebooks and Google in every category surveyed.

Some marketers still have their concerns about advertising on Amazon and for good reasons.

Lots of retailers believe that Amazon’s retail business is in competition to their own. In fact, three-quarters of marketers would like the ability for Amazon ads to link to their own sites instead of linking to Amazon.com.

Image Credit to Marketing Charts