E-Commerce statistics indicate that Magento is the most widely used e-commerce engine on the internet today. Almost one-third of e-commerce sites use Magento. The adoption of Magento as an e-commerce engine is more pronounced by large-scale e-commerce sites than small-scale ones. This is because, without a doubt, Magento is a very powerful engine that can easily scale-up to handle thousands of transactions per second, hundreds of products and dozens of shops.
However, its large size is also its Achilles’ heel. It is not sensitive to minute considerations that are important in making a difference in customer service and satisfaction.
In this article, we are going to explore the Top 5 Problems for Magento that makes managing e-commerce a daunting task and how to solve them.
Sluggish performance is the characteristic of most giant e-commerce engines. Large e-commerce systems are generally slow. It is a problem shared with Magento competitors such as Bigcommerce. Shopify has done its best to handle this challenge. Even though it is better than the other two, it is still sluggish compared to smaller e-commerce engines.
The sluggish performance is a result of Magento’s inherent Master Data Management (MDM) philosophy. Under the MDM philosophy, the focus is on the server rather than the clients.
Poor Multiple Vendor Data Management
While Magento has a facility for multiple vendors on the same platform, it is cumbersome and messy when it comes to handling data relating to multiple vendors.
Managing multiple vendor data is crucial when it comes to accountability. This is especially so if the vendors are your agents who earn commission and are also required to maintain a certain level of brand homogeneity.
This problem is primarily caused by the centralized Digital Asset Management (DAM). Under the DAM, each vendor is supposed to draw their own data from a centralized pool. This easily results in a mix-up of data, especially data relating to inventory and sales.
Lack of Omnichannel Publishing
As technology revolutionizes the way customers shop, more shopping channels have sprung up. Channel predictability has become difficult due to disruptive technology. Competing to be available on multiple channels has become limiting. The only viable option is omnichannel – designing your content system to be instantly available on whichever channel the customer may choose to be.
However, Magento is based on the old-school multi-channel philosophy. This makes it hard for vendors to be available on all possible channels.
The only way to usher in omnichannel support is through the Product Information Management (PIM) system. This is the only system that can allow the omnipresence of your products on omnichannel. PIM ensures that your products are not only available to customers regardless of the channels they happen to be on, but are also customized to each particular channel.
The Imminent Retirement of the Most Widely Deployed Magento Version
Magento 1.X is the version that runs most e-commerce sites today. Come the year 2020, this version is no longer going to be officially supported.
Lack of technical support means high risks due to errors, unpatched security vulnerability, among others. This exposes you to fraud. You wouldn’t like to risk your hard-earned cash being stolen. Worse, you wouldn’t risk reputational loss and legal action due to your customers’ crucial data, especially credit card information being stolen and abused.
Poor Product Search Capability
Searching for products in your store by customers is extremely important. This is because you cannot present all the products that you have on a single web page or even multiple web pages. Search is what will enable customers to get products that are not directly on display.
Magento doesn’t have a great search engine. This is made more complicated by its data access methodology. More often than not, your customers are likely going to get incomplete product descriptions, poor naming, and missed information, among other misdemeanors. This reduces the chances of a customer making a buying decision since there is a lack of reliable information to enable the customer to do so. Every lost opportunity for your customer to make a buying decision means a lost opportunity for you to make a sale.
Coreshop Solutions is an expert when it comes to dealing with the above-mentioned challenges, especially those of Magento.
Coreshop can assess your current e-commerce site and provide incisive clear-cut solutions that will ensure that the aforementioned problems not only cease to exist but also ensure that you reap maximum benefits from your e-commerce site.