Customers want to be able to personalize their own shopping experience. Giving the customer this power drives them to buy more and they will return more often to spend further money. This additionally allows the customer to feel unique to the store they’re in and not just another dollar sign.
As a retailer, it is in your best interest to create a personalized purchase journey across all channels. This will remind customers of your store which in turn often inspires them to return. When personalizing you can also show similar items they bought, which can drive new sales. Really, it’s an all-around win-win situation when you personalize your store.
Blend together your mobile, micro-location, voice assistants, and AI-powered technologies. Making your system airtight reduces customer frustration through the buying process. Making everything as easy on the customer as possible is always the goal. You can have a pretty store from the front but behind the scenes, its chaos. Start becoming uniformed starting from the backend to the front, not the other way around.
Here retailers can make easy to access loyalty programs that don’t take 15+ minutes to fill out. Have it be easy to complete or make it an email system to finish later at home. Making your online and physical presence seamless is super important to customers as well.
Be the Customer
As you build upon technology and your omnichannel presence, don’t forget who you’re building for. In the end, it’s always about the customer and what they want. Providing a modern and engaging experience for your customers is the key to driving successful business.
Stats say that 69% of Millenials are willing to pay 53% more if their top 3 needs were met. 82% of Gen Xers are willing to shop 72% more if their needs get met. It’s worth taking the time to learn about your customers and what they desire. Making them happy will make your business very happy.