What haunts CMO’s and Brand Managers?

The marketing job keeps growing and expanding as the year’s pass. They constantly take on new roles and redefine their industry. However, it isn’t as easy as they make it look and Brand Keys website wanted to explore the question “what keeps you up at night?” as a CMO and Brand manager.

The answer is simple: ROI. When it comes to ROI, finding a way to measure it hasn’t been easy. However, ROI accuracy has been improving lately it still isn’t as accurate as CMOs would like it to be.

Brand managers might sleep a little easier knowing that 68% of US adults say a brand has a big influence on what they buy. This fact shows that creating trust between a brand and the consumer is essential. Brand managers in the future will definitely keep focusing on developing trust.

Image Credit to Marketing Charts