Back in 2013, television was still the channel which drove the most consumer conversations, generating 37.4% of all paid-media driven conversations. Five years later, TV is no longer the top paid-media conversation starter, with its percentage share dropping to 31.6%. This is a huge drop in just 6 years.
The internet existed in 2013 so what changed? More kids are getting involved online. Smartphone sales for kids are skyrocketing especially iPhones. Not only that, the US digital market is anticipated to reach $127.4 billion by 2022 while TV’s market size will only increase marginally to $74.9 billion.
Image Credit to Marketing Charts