Clean and reliable data is the foundation for successful marketing programs and e-commerce websites. However, oftentimes marketers are up to their ears in data feeds, APIs, spreadsheets, and reports. As a result, for many marketers day-to-day data complexities are the most difficult aspects of managing today’s omni-channel marketing environments.
Luckily, there are tools to help get overloaded marketers out of the data weeds. A Product Information Management (PIM) system is the busy e-commerce marketer’s secret weapon. Today, we’re covering PIM system basics and benefits, and four reasons why a PIM system is a must-have for marketing teams.
SO WHAT IS A PIM SYSTEM?
PIM systems help you manage a large number of spreadsheets of product data, intended to go a number of different places.
A PIM system replaces all the moving parts and alleviates data anxiety, with a single, centralized location to store all your product data and images. Quickly search, filter, and update products from one dashboard. This boosts efficiency ensures consistency and enhances each product’s data quality, which makes a world of difference when you’re managing hundreds or thousands of products.
REDUCE DATA MANAGEMENT COSTS
Data is a nightmare when it’s housed in different locations, outdated, or incomplete. Instead of wasting time and resources tracking down the right data, you could be optimizing it for different marketplaces or coming up with the next great marketing campaign.
A PIM system enables your whole team to work seamlessly on the same data in one place. It streamlines team collaboration and reduces organizational costs due to lost productivity.
IMPROVE DATA QUALITY
A PIM system becomes your database of record. All the changes made to your product data are tracked and can be rolled back in the event of an error.
You update a product in the system one time, instead of having to manually update a series of spreadsheets. You can also optimize your data for different marketplaces from this single location, ensuring that everywhere your products are shared, the details are consistent and accurate.
SHARING CONSISTENT DATA
Using a PIM system, you can easily map your data to conform with each marketplace’s data spec and send it with a click. Since the product data is pulled from one source, you always have consistent and accurate data across all your marketplaces.
THE TIME IS NOW TO GET A PIM SYSTEM
It is important to have the right tools for the evolving digital landscape. A PIM system ensures your product data is complete, accurate, and accessible across teams.